Aberdeen FC has appointed Nic Heslop as its new commercial director.
Most recently in a similar role with Welsh events company Genero Group, Heslop will take up his new position in June.
He brings over 15 years’ experience in senior commercial roles, including a lengthy spell at Cardiff City, where he oversaw partnerships, sponsorship, CRM and hospitality, delivering consistent year-on-year growth across the department.
“It’s a real honour to have been given the opportunity to build upon the strong foundations that are in place here,” he said.
“It is clear this is a club with real ambition, a highly committed group of partners, and an incredibly loyal supporter base.
“My focus will be to work with the team to build upon those established relationships, making sure we’re as clear and effective as possible in how we go to market, whilst also ensuring we continue to identify and capitalise upon emerging opportunities in front of us.”
Dons chief executive Alan Burrows added: “Nic is a very strong appointment for Aberdeen Football Club.
“He’s got real substance to his experience. He understands what drives revenue in a football environment and, just as importantly, how to build the structure and discipline behind it.
“What stood out during the process was his clarity. He sees the opportunities but also understands the detail of how you deliver on them, which is just as important.
“There’s a next level for us commercially and we believe he’s the right person to lead that.”
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