Coca-Cola Co.’s focus on smaller sizes is paying off with cash-strapped consumers as the world’s largest beverage maker boosted sales last quarter more than expected.
Atlanta-based Coca-Cola reported organic revenue growth of 10%, topping the average of analyst estimates, and notching the company’s best organic growth in five quarters. Adjusted earnings per share also outpaced expectations.
Shares of Coca-Cola rose as much as 3.5% in premarket trading. The stock had gained about 8% this year, compared with a roughly 5% increase in the S&P 500 Index.
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The results show that Coca-Cola’s efforts to win over consumers looking for beverages at different price points are paying off at a time when spending between lower income and more affluent households is diverging. The beverage company has been offering more single serve and smaller sizes to lower the price points for the most stressed consumers, while also selling premium items to those who can afford it.
Coca-Cola said that in North America sales volume of mini cans grew at a high-single-digit percentage after it started selling single-serve mini cans in convenience stores. Many consumers are spending more carefully amid rising energy prices from from the war with Iran. Meanwhile, in the UK, Coca-Cola got a sales boost after debuting a new premium “Superfan” can that’s a much bigger serving and features the English Premier League.
The company reported growth in soda, particularly in its alternatives to full-sugar soda. Sales of Coca-Cola soda grew 2% in the quarter, including a 13% climb in Coca-Cola Zero Sugar and a 6% boost in Diet Coke.
The maker of brands such as Sprite and Fresca also raised its full-year 2026 forecast for comparable earnings per share growth to 8% to 9%, up from 7% to 8%. Coca-Cola maintained its outlook for organic revenue to gain 4% to 5%.
Coca-Cola is undergoing a leadership change, too. Henrique Braun became chief executive officer in late March after nearly three decades at the firm, replacing James Quincey, who had been at the helm for nine years. Braun is seen as well-versed in the company’s complex bottling and distribution system.
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